# Pakistan go-to-market and brand plan
Positioning, audience, channel, content and sales pipeline template for founders selling locally, nationally and cross-border from Pakistan.
Context: Pakistan
Source: Pakistani Startup.org
Official reference: https://www.ppra.org.pk/
## Action checklist
- [ ] Define the strongest customer segment in Pakistan.
- [ ] Score channels by cost, proof, speed and repeatability.
- [ ] Convert the next campaign into budget, owner and measurement steps.
## Task flow
- [ ] Open the local Pakistani Startup.org guide and read the action checklist.
- [ ] Verify the current requirement using PPRA procurement portal.
- [ ] Assign an owner, deadline, evidence folder and next conversation.